B2B SaaS | Video Growth
Video Editing & Repurposing for B2B SaaS Companies
The B2B video growth partner built for SaaS teams that need consistent, pipeline-supporting content — whether they have a content library already or are building from the ground up.
The Problem
The Real Video Problem B2B SaaS Teams Face
Situation 1
They run webinars, record product demos, publish podcast episodes, and capture founder interviews. Each piece gets one publish, then sits unused in a shared folder. The next live event takes over. The recordings never reach the buyers who missed the live session, never feed the sales team with clip-ready assets, and never build the compounding authority that comes from consistent, strategic distribution.
Situation 2
The team knows they need video. They have a real ICP, a competitive market, and specific buyer questions they could answer on camera. But there is no internal system to produce content without pulling founders or senior leaders into a weekly recording process, no production resource to keep output moving, and no clear channel strategy tied to revenue outcomes.
Both situations leave pipeline and credibility on the table. Komet Media solves both.
How it Works
Two Ways Komet Works With B2B SaaS Teams
Mode 1: You Have Existing Content
If your team has webinars, product demos, founder interviews, podcast episodes, event recordings, or sales call transcripts, Komet turns that material into a repeatable short-form video output. Each recording becomes a set of platform-ready clips, edited for retention, captioned for silent scroll, and distributed across LinkedIn, YouTube Shorts, Instagram Reels, and wherever your buyers are most active.
Your webinars become buyer education segments. Your demos become product perspective clips. Your founder interviews become authority-building pieces on LinkedIn. Nothing gets published once and forgotten.
Mode 2: You Are Starting From Scratch
If your SaaS team has no existing recordings to work with, Komet builds the full content system from zero. That means researching your niche and the competitive landscape, identifying the buyer pain points and questions your content should address, writing scripts built for retention, supporting the recording process, editing every piece to platform spec, and distributing on a consistent weekly cadence.
Teams that have never produced a single video and teams scaling from one piece per week to ten both use this mode. The starting point does not determine whether the system works. The system does.
The Full System
One System. Many Outputs.
Komet does not produce content in isolation. The video system feeds every channel where B2B SaaS buyers pay attention and every business outcome that matters to a funded SaaS company.
Organic social
Organic social receives a consistent cadence of short-form clips that build brand authority and keep founders, executives, and the company visible on LinkedIn, YouTube Shorts, and Instagram Reels. Consistent posting stops being a bandwidth constraint.
Paid ads
Paid ads receive tested short-form creative. The same clip formats that perform organically are formatted for paid distribution, giving the marketing team a video ad pipeline without a separate production budget.
Account-based marketing (ABM)
Account-based marketing (ABM) receives targeted video assets. Clips are segmented by buyer persona, use case, product area, or deal stage, so the sales team has video content matched to where each account sits in the pipeline.
Lead generation
Lead generation receives content designed to pull the right buyers in before they speak to sales. Educational segments that answer real ICP questions, contrarian POV pieces that position the brand in the market, and product perspective clips that educate without sounding like a demo all drive inbound intent from the accounts your team is trying to reach.
The Work
What Komet Does for B2B SaaS Teams
Komet is not an editing service. It is a B2B video growth agency that owns the full production and distribution system for SaaS teams. The work spans six functions.
Research and Strategy
Every engagement begins with a niche and ICP analysis. Komet reviews your product positioning, your target buyer, the competitor landscape, and the questions your sales team hears most often in calls and demos. That research drives the entire content strategy — which topics come first, which clip formats suit your buyer, and which channels deserve the most distribution weight.
Scripting
Scripts are written around the buyer's journey, not around what looks polished in isolation. Each script is structured for retention from the first second: a hook tied to a specific ICP pain point, a body built for clarity, and a close that connects the viewer to a real next step. Talking-head formats, Q&A segments, educational pieces, contrarian POV scripts, and product perspective structures are all covered and matched to the right moment in the funnel.
Recording
Recording runs two ways. Your team records using Komet's shot list, direction notes, and hook prompts. Or Komet sends a production team to your location for a full recording day — typically eight to ten hours — capturing enough raw material to fuel multiple weeks of output. For founders and executives who prefer not to deliver scripted content, a remote interview format works instead: a Komet producer asks the questions and the answers become the foundation for each piece.
Editing
Every video is edited for platform-specific retention. Motion graphics, captions, sound design, and thumbnail creation are included. Portrait and landscape versions are produced so each piece is ready for LinkedIn, YouTube Shorts, Instagram Reels, TikTok, and Facebook. Weekly review batches are shared with the client before anything is distributed. Feedback is incorporated before the pieces go live.
Distribution
Komet handles publishing. Captions, hashtags, story posts, and cross-platform uploads are all managed on the agreed schedule. Nothing waits for someone on the marketing team to find the time to post it.
Deliverablies
What B2B SaaS Teams Receive
A Komet engagement for a SaaS team typically delivers:
Short-form clips edited to spec for LinkedIn, YouTube Shorts, and Instagram Reels
Platform-ready captions for every piece
Multiple clip types per topic cycle: educational segments, contrarian POV, Q&A, product perspective, and testimony or journey formats
Landscape and portrait versions of every clip
Distribution across all agreed channels on the approved posting schedule
A monthly content cadence that does not require pulling senior team members into the process every week
For teams working from existing recordings, deliverables are shaped around the length and frequency of the source material. For teams building from scratch, deliverables are defined by the agreed monthly cadence from day one.
Our Process
The Process
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Step 1: Onboarding and content audit
Komet reviews your current content library, channel profiles, ICP documentation, and competitive positioning. If you have existing recordings, the team audits what is there. If you are starting from zero, this step becomes the full niche and buyer research phase that drives the content strategy.
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Step 2: Strategy and topic selection
Komet produces a content plan covering thirty to forty topics built around ICP pain points, product positioning angles, and buyer journey stages. You select from the list and approve the direction. Nothing moves to scripting or production until the topic plan is agreed.
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Step 3: Scripting and shot direction
[Body] One line on wFor every approved topic, Komet writes a complete script: hook, body, close, and CTA. Shot lists, visual direction notes, and B-roll guidance are included. If a production team is coming to your location, the recording day is fully planned and briefed in advance.hat happens at this step
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Step 4: Recording
Your team records using Komet's materials, or the Komet production team handles the full recording day on site. Remote interview format is available for founders and executives who prefer a conversation over scripted delivery.
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Step 5: Editing and review
Edited clips are shared in weekly batches. Each round of feedback is incorporated before any piece moves to distribution. Portrait and landscape formats are produced together so both are ready at the same time.
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Step 6: Distribution
Komet posts to all agreed platforms on the approved schedule. Captions, stories, cross-posts, and publishing cadence are fully managed. The marketing team approves, then steps back.
Why Komet Media
Why B2B SaaS Teams Work With Komet
SaaS marketing teams typically carry one or more of these constraints: a small team with limited production bandwidth, founders who are willing to create content but do not have time to manage the process, a library of webinar and demo recordings that are not being activated, or a board-level mandate to build market presence without a clear execution plan behind it.Komet is built for those constraints.The team handles research, scripting, production, editing, and distribution so SaaS marketing and founding teams can stay focused on the business while content keeps moving. Clients work with Komet when they need a repeatable video system without the overhead of building an in-house video team.
Built For
Who This Is For
This solution is built for:
B2B SaaS companies at the seed, Series A, or growth stage that need a consistent video output to support pipeline, buyer education, and market positioning.
SaaS marketing teams operating on limited headcount who need production fully handled externally without sacrificing quality or strategic alignment.
Funded startup founders who want to build personal visibility and authority as part of the company's go-to-market motion without owning the content production process themselves.
Growth and demand generation leads who need short-form video creative across both organic distribution and paid channels from a single production source.
This solution is not for lifestyle content, consumer brands, or individual creators without a business model behind them.
Work with Komet Media
Ready to Build a B2B Video System for Your SaaS Company?
If your team needs consistent video content and does not have the internal resource to produce it, book a strategy call. Komet will review your current content position, your ICP, and your growth goals, then walk you through what a video system built for your team would look like.
Book a Strategy CallSuccess Stories
We love the work. We have gone “viral”. With over 750,000+ views on one of the shorts.
Before we would only have about a few hundred views if that.
We have over 600 new subscribers, and this has impressed our investors and board .
Ariana Faustini
Head of Global Marketing Golioth.io
Our videos got Walden Catalyst ventures ~200,000+ views on Youtube Shorts
I have loved working with Komet Media on my podcast.
It's honestly the only way I can imagine doing this type of content and being able to not just create a show that goes out into Spotify and Apple, but be able to create a web of content that comes off of that every single week that I can post across social media and deliver that content to my audience.
I would highly recommend if you are looking to use video content across your different channels and across different mediums that you would check out Komet media to be able to do that for you and your business.
Justin Simon
Founder Distribution First
Dont take our word for it.
Trust our customers
Komet Media is our Ace in the hole. They took our production value way up.
They’re super responsive and they implement feedback on the fly. Since posting our clips on socials we’ve seen a massive uptick in our engagement which has resulted in a ton more podcast episodes. It's really that flywheel effect that we intend to keep on going.
Signing Komet Media has been like taking a rocket ship to the moon. If you’re considering them, buckle in & prepare for take-off.
Austin Beveridge
Head of Marketing @ Arc Technologies
Komet Media, a great asset to the team! From the very beginning their level of service and process to collaborate was top notch. Overall I applaud them on their adaptability, correspondence, work ethic and quality of output.
Jess Olarte
Marketing Strategist @ Faethm AI
You all are AWESOME. We were testing multiple vendors this first month to see what the output was like. You knocked it out of the park! Design, timing, responsiveness! Thank you :)
Emily Mireault
Marketing @ Nectar
Most podcast editors don’t take the time to understand the content. You basically have to hand hold them through the edit. We were not looking for another editing agency who would keep asking us what to clip or what’s important. That’s exactly why we went with the Komet Media team.
They took ownership of the project, took the time to research and understand the content, basically bringing a lot of value to the table. They've done great work with our L&D Cafe podcast & MochaSips podcast.
For us personally, they've made it easy to consistently churn out podcasts because we know we just have to send it to them and they'll take care of everything else.
Pranav Kale
Marketing Storyteller and Strategist,
iMocha
Komet Media is our Ace in the hole. They took our production value way up.
They’re super responsive and they implement feedback on the fly. Since posting our clips on socials we’ve seen a massive uptick in our engagement which has resulted in a ton more podcast episodes. It's really that flywheel effect that we intend to keep on going.
Signing Komet Media has been like taking a rocket ship to the moon. If you’re considering them, buckle in & prepare for take-off.
Austin Beveridge
Head of Marketing @ Arc Technologies
You all are AWESOME. We were testing multiple vendors this first month to see what the output was like. You knocked it out of the park! Design, timing, responsiveness! Thank you :)
Emily Mireault
Marketing @ Nectar
Komet Media, a great asset to the team! From the very beginning their level of service and process to collaborate was top notch. Overall I applaud them on their adaptability, correspondence, work ethic and quality of output.
Jess Olarte
Marketing Strategist @ Faethm AI
Komet created a set of videos for Swayable to use across our marketing and content efforts. The team is incredibly fast, responsive, and professional when it comes to video delivery. Our team loves the content as well!
Michelle Wiles
Marketing @ Swayable
Most podcast editors don’t take the time to understand the content. You basically have to hand hold them through the edit. We were not looking for another editing agency who would keep asking us what to clip or what’s important. That’s exactly why we went with the Komet Media team.
They took ownership of the project, took the time to research and understand the content, basically bringing a lot of value to the table. They've done great work with our L&D Cafe podcast & MochaSips podcast.
For us personally, they've made it easy to consistently churn out podcasts because we know we just have to send it to them and they'll take care of everything else.
Pranav Kale
Marketing Storyteller and
Strategist @ iMocha
FAQs
Frequently Asked Questions
Does my SaaS team need existing content to work with Komet?
No. Komet works in two modes. If you have existing webinars, demos, podcasts, or recordings, Komet turns them into a short-form video system. If you have nothing yet, Komet builds the full content system from research and scripting through to editing and distribution. Most SaaS teams fit clearly into one mode or the other. Both are fully supported from day one.
What types of video does Komet produce for SaaS companies?
Komet produces short-form clips across several formats: educational segments that answer specific buyer questions, contrarian POV pieces that establish a distinct market position, Q&A segments built from founder and executive interviews, product perspective clips that educate without sounding like a sales demo, and testimony or journey segments where the brief calls for them. Each format is matched to the buyer's stage in the funnel and the channel it is being distributed to.
Which platforms does Komet distribute to?
LinkedIn is the primary channel for most B2B SaaS teams. Komet also distributes to YouTube Shorts, Instagram Reels, TikTok, and Facebook depending on where the ICP is most active. Every piece is produced in both portrait and landscape format so no platform is left out due to aspect ratio constraints.
How does Komet handle SaaS teams that also have a podcast?
Podcast episodes are one of the strongest source formats for a B2B SaaS video system. If your team already has a podcast, each episode becomes a full set of short-form clips, LinkedIn posts, and platform-ready assets on a consistent distribution schedule. If you are considering launching a podcast as part of a broader thought leadership strategy, Komet can support that build as well. The podcast page covers how that engagement works.
What is the difference between video editing and a full video growth engagement?
Video editing is one step in a larger system. In an editing-only arrangement, the client provides already-recorded content and Komet returns the finished output. A full video growth engagement covers the entire cycle: niche research, topic strategy, scripting, recording support, editing, and distribution. Most B2B SaaS teams that want a repeatable monthly content output benefit from the full system rather than editing in isolation. The FAQs page covers common questions about engagement structure and scope.
What does the onboarding process look like for a SaaS team starting from scratch?
Onboarding starts with a full review of the ICP, the competitive landscape, and the buyer questions the sales team encounters most often. From there, Komet builds a topic plan, writes the first batch of scripts, prepares shot direction materials, and plans the first recording session. The goal is to have the first pieces in production within the first two weeks and the first clips live within the first month.
How many pieces of content does a typical SaaS team produce each month with Komet?
Output volume depends on the engagement structure and the mode. Teams working from existing long-form recordings can produce a high volume of clips from each piece of source material. Teams building from scratch typically work toward a defined monthly cadence tied to recording frequency. Both structures aim for a consistent weekly publishing output rather than a burst-and-pause approach.
