Instagram Growth Service
Instagram Marketing Service for B2B Brands That Want Real Audience Growth
Komet Media runs the complete Instagram growth system for funded startups, founders, and B2B companies. We handle research, scripting, recording, editing, and distribution so your brand builds consistent authority on Instagram without adding load to your internal team.
B2B SaaS
Funded Startups
VC Firms
PE Firms
Founders & CEOS
Why Most B2B Brands Struggle on Instagram
There are two problems most funded startups and B2B companies run into on Instagram.
Not Producing Enough Content
The first is not producing enough content. Instagram rewards consistency. A single Reel per week, a sporadic post, or a repurposed graphic does not build an audience. Most teams cannot sustain a real content cadence because they are managing too many other priorities with too few resources.
Posting Content That Does Not Get Traction
The second problem is posting content that does not get traction. Even brands that push out regular posts often see minimal growth because the content is not built around what actually works on the platform. Without research-backed hooks, tested formats, and a real distribution strategy, reach stays flat and follower counts barely move.
Komet builds a system that solves both problems at once.
The Service
What the Komet Instagram Marketing Service Covers
Komet takes full ownership of the Instagram content operation for B2B brands, founders, and funded startups. This is not an editing-only engagement. The Komet team manages the full cycle from content strategy through post-publishing.
The service covers six core areas.
Profile Audit and Onboarding
Before any content goes live, Komet audits the client's existing Instagram profile and makes the necessary updates. This includes refining the bio, profile photo, story highlight categories, and first-impression positioning. The goal is to ensure the profile converts visitors into followers before the first piece of new content reaches the feed.
Research and Content Strategy
Komet begins with research. We study five to ten Instagram accounts performing well in the client’s niche, along with direct competitors, to see which Reels, hooks, visuals, scripts, and CTAs are working. We then review the client’s existing content, including blogs, podcasts, webinars, and LinkedIn posts, to create 30 to 40 topic options. Once the client selects from this bank, we build a monthly mix of talking head videos, B-roll content, carousels, and repurposed assets to keep the feed varied.
Scripting
Every piece of content starts with a script. Once the client has confirmed topics, Komet writes approximately 30 scripts using the top-performing hooks and formats identified during research. Each script includes the opening hook, visual hook instructions, a shot-by-shot breakdown, and a call to action. The client reviews the scripts before recording begins.
Recording
Komet handles recording in one of three ways. The client can record themselves using the provided shot list and scripts. For clients who prefer a more managed approach, Komet can send a production team to the client's location for an eight to ten hour recording day covering the full month's content. For clients not comfortable with scripted delivery, Komet runs a remote interview session, asks structured questions, captures the answers, and converts that footage into polished finished videos.
Editing
After recording, Komet edits every piece of content. Scripted videos go through a full edit including motion graphics, captions, sound design, and thumbnail creation where needed. Repurposed content is edited and wrapped with relevant hooks, scripts, or calls to action depending on the base material. Finished content is shared with the client in weekly batches for review and approval before it goes live.
Distribution and Promotion
Komet publishes every approved piece of content to Instagram with captions and a paired story. Content is also cross-posted to LinkedIn, YouTube Shorts, TikTok, and Facebook to extend reach across platforms. In addition to organic posting, Komet coordinates collaboration posts with accounts that share similar audiences, building reach through both paid and unpaid partnership opportunities.
Two Ways Komet Works With You
Most B2B brands fall into one of two situations. Komet handles both.
Mode 1: Building content from scratch
For brands that are starting from a blank slate or do not have a deep back catalogue to draw from, Komet builds the entire content plan from the ground up. The Komet team handles all research, scripting, recording organisation, editing, and publishing. The client's expertise is captured through structured interviews or scripted recording sessions. No prior content is required to get started.
Mode 2: Using existing long-form content as raw material
For brands with existing assets such as podcast episodes, webinar recordings, event footage, LinkedIn posts, or blogs, Komet draws on that material as the content source. Relevant angles are extracted from each asset, given platform-native hooks and captions, and formatted into short-form Instagram content that performs on its own without the viewer needing to have seen the original.
Most Komet Instagram clients use a blend of both modes within the same monthly cadence.
Deliverables
What You Receive Each Month
30+ Finished pieces of Instagram content per month
Typical content mix: talking head videos, repurposed videos, B-roll style videos, carousels
Platform-native captions for every post
A paired story upload for each published piece
Cross-posting to LinkedIn, YouTube Shorts, TikTok, and Facebook
Profile and bio management
Research-backed content brief ahead of each recording session
Weekly content delivery batches for client review and approval
Collaboration post coordination to support organic reach growth
Ideal Fit
Who This Service Is Built For
Komet's Instagram marketing service is designed for a specific type of B2B buyer.
Funded startups building brand authority as they scale toward their next raise or enterprise sales motion
Founders and CEOs who want to lead with personal credibility rather than paid ad spend
B2B SaaS companies that need a consistent Instagram presence supporting top-of-funnel awareness and buyer trust
Tech executives who want structured distribution without managing a content team in-house
This is not a service for lifestyle creators, consumer brands, or individuals looking for follower count spikes from trending audio. It is a growth system for serious B2B organisations that need Instagram working as a distribution channel for authority, visibility, and long-term trust with the right buyers.
How it Works
How Komet's Instagram Growth Process Works
1
Profile Audit and Onboarding
Komet reviews the client's existing Instagram profile and all available content. We update the bio, profile photo, and story highlights. The profile is structured for growth before new content begins publishing.
2
Research and Content Planning
We analyse high-performing accounts and competitors in the client's niche. We review all existing long-form assets. We produce a bank of 30 to 40 content topic options and build the monthly content mix across formats, balancing new content and repurposed material.
3
Scripting
Komet writes approximately 30 scripts using the hooks and formats that performed best in the research phase. Scripts include full shot-by-shot breakdowns and delivery guidance. The client reviews and confirms before recording.
4
Recording
The client records using the provided scripts and shot list, or Komet arranges an on-site production day or remote interview session. A full recording session typically runs eight to ten hours and covers the entire month's content in a single block.
5
Editing
Komet edits every video with motion graphics, captions, sound design, and formatting built for Instagram Reels. Repurposed content is given fresh hooks and calls to action. Finished content is delivered in weekly batches for client review and approval.
6
Distribution
Approved content is published to Instagram with captions and stories. Content is cross-posted to LinkedIn, YouTube Shorts, TikTok, and Facebook. Collaboration posts are coordinated to extend reach beyond the existing follower base.
Our Approach
Why Komet Approaches Instagram Marketing Differently
Most agencies that offer Instagram services focus on posting. They take whatever content a client hands over, apply some editing, and push it live. Komet does not work that way.
Komet treats Instagram as a distribution system, not a content calendar to fill. Every piece of content starts with platform-specific research. Every script is built using hooks and formats that have demonstrated traction in the client's niche. Every post is part of a larger content plan designed to build authority over time, not just maintain a presence.
The Komet team also builds multi-platform reach into the process by default. Content produced for Instagram does not stay on Instagram. Every Reel, video, or carousel that goes live also reaches LinkedIn, YouTube Shorts, TikTok, and Facebook. The client gets a single content production process that distributes across multiple platforms simultaneously.
For B2B brands, that reach matters. Buyers, investors, and decision-makers are not all on the same platform. A founder interview that lands on Instagram Reels, LinkedIn, and YouTube Shorts has a substantially wider reach than the same piece sitting only in one feed.
Have questions about whether this service is right for your brand? Visit our frequently asked questions page or get in touch directly.
Work with Komet Media
Build Your Instagram Growth System With Komet
If Instagram is underperforming for your B2B brand, the problem is rarely the platform. It is the absence of a systematic approach to content planning, production, and distribution that compounds over time.
Komet runs the system for you. From strategy and scripting through recording, editing, and publishing, the Komet team manages the full Instagram content operation so your brand builds real audience and authority without pulling your team off their core work.
Ready to build a proper Instagram presence for your B2B brand?
Success Stories
We love the work. We have gone “viral”. With over 750,000+ views on one of the shorts.
Before we would only have about a few hundred views if that.
We have over 600 new subscribers, and this has impressed our investors and board .
Ariana Faustini
Head of Global Marketing Golioth.io
Our videos got Walden Catalyst ventures ~200,000+ views on Youtube Shorts
I have loved working with Komet Media on my podcast.
It's honestly the only way I can imagine doing this type of content and being able to not just create a show that goes out into Spotify and Apple, but be able to create a web of content that comes off of that every single week that I can post across social media and deliver that content to my audience.
I would highly recommend if you are looking to use video content across your different channels and across different mediums that you would check out Komet media to be able to do that for you and your business.
Justin Simon
Founder Distribution First
Dont take our word for it.
Trust our customers
Komet Media is our Ace in the hole. They took our production value way up.
They’re super responsive and they implement feedback on the fly. Since posting our clips on socials we’ve seen a massive uptick in our engagement which has resulted in a ton more podcast episodes. It's really that flywheel effect that we intend to keep on going.
Signing Komet Media has been like taking a rocket ship to the moon. If you’re considering them, buckle in & prepare for take-off.
Austin Beveridge
Head of Marketing @ Arc Technologies
Komet Media, a great asset to the team! From the very beginning their level of service and process to collaborate was top notch. Overall I applaud them on their adaptability, correspondence, work ethic and quality of output.
Jess Olarte
Marketing Strategist @ Faethm AI
You all are AWESOME. We were testing multiple vendors this first month to see what the output was like. You knocked it out of the park! Design, timing, responsiveness! Thank you :)
Emily Mireault
Marketing @ Nectar
Most podcast editors don’t take the time to understand the content. You basically have to hand hold them through the edit. We were not looking for another editing agency who would keep asking us what to clip or what’s important. That’s exactly why we went with the Komet Media team.
They took ownership of the project, took the time to research and understand the content, basically bringing a lot of value to the table. They've done great work with our L&D Cafe podcast & MochaSips podcast.
For us personally, they've made it easy to consistently churn out podcasts because we know we just have to send it to them and they'll take care of everything else.
Pranav Kale
Marketing Storyteller and Strategist,
iMocha
Komet Media is our Ace in the hole. They took our production value way up.
They’re super responsive and they implement feedback on the fly. Since posting our clips on socials we’ve seen a massive uptick in our engagement which has resulted in a ton more podcast episodes. It's really that flywheel effect that we intend to keep on going.
Signing Komet Media has been like taking a rocket ship to the moon. If you’re considering them, buckle in & prepare for take-off.
Austin Beveridge
Head of Marketing @ Arc Technologies
You all are AWESOME. We were testing multiple vendors this first month to see what the output was like. You knocked it out of the park! Design, timing, responsiveness! Thank you :)
Emily Mireault
Marketing @ Nectar
Komet Media, a great asset to the team! From the very beginning their level of service and process to collaborate was top notch. Overall I applaud them on their adaptability, correspondence, work ethic and quality of output.
Jess Olarte
Marketing Strategist @ Faethm AI
Komet created a set of videos for Swayable to use across our marketing and content efforts. The team is incredibly fast, responsive, and professional when it comes to video delivery. Our team loves the content as well!
Michelle Wiles
Marketing @ Swayable
Most podcast editors don’t take the time to understand the content. You basically have to hand hold them through the edit. We were not looking for another editing agency who would keep asking us what to clip or what’s important. That’s exactly why we went with the Komet Media team.
They took ownership of the project, took the time to research and understand the content, basically bringing a lot of value to the table. They've done great work with our L&D Cafe podcast & MochaSips podcast.
For us personally, they've made it easy to consistently churn out podcasts because we know we just have to send it to them and they'll take care of everything else.
Pranav Kale
Marketing Storyteller and
Strategist @ iMocha
FAQs
Frequently Asked Questions
How many pieces of content does Komet produce per month?
The standard output is 30 pieces of content per month. The typical mix is 15 talking head videos, 10 repurposed videos, 5 B-roll style videos, and 5 carousels. The exact mix is adjusted based on the client's goals, existing assets, and what the audience research identifies as the right content balance for their niche.
Do I need to appear on camera?
Talking head content tends to perform well for founders and executives because it builds personal credibility with the audience. However, Komet offers options for clients who are not comfortable with scripted delivery. We can run a remote interview where we ask structured questions and the client answers naturally, then edit the footage into finished videos. B-roll content and carousels also provide visibility without requiring a direct-to-camera appearance.
Do I need to have existing content for Komet to work with?
No. Komet works in both directions. If the client has an existing back catalogue of podcasts, webinars, events coverage, or blog posts, Komet uses that material as source content. If the client is starting from scratch, Komet builds the entire content plan from research, writes the scripts, organises the recording, and handles everything from production through publishing. No prior content is required.
Which platforms does Komet distribute Instagram content to?
Content produced for Instagram is also cross-posted to LinkedIn, YouTube Shorts, TikTok, and Facebook where the format and audience are appropriate. This extends the value of each content piece beyond Instagram's own audience and gives the client broader distribution from a single production process.
How long does it take to see results on Instagram?
Instagram growth for B2B audiences is a medium to long-term system. The first 30 to 90 days are typically focused on establishing a consistent content cadence, validating what resonates with the target audience, and building initial distribution momentum. Results compound over time as the system runs and the platform increases organic distribution to relevant accounts.
What happens during onboarding before the first post goes live?
Before publishing any content, Komet audits the existing Instagram profile and makes updates. This includes reviewing and improving the bio, profile photo, and story highlights. The onboarding phase also includes a full review of the client's existing content to inform the research and strategy phase and ensure the first content batch is grounded in what the audience already responds to.
How does this service differ from Instagram editing only?
Editing is one step inside the full growth service. In an editing-only engagement, Komet takes content the client has already recorded or that already exists, completes the editing process including clean-up, motion graphics, sound design, and thumbnail creation, then hands the finished output back to the client for them to post. In the Instagram marketing engagement, Komet also handles research, scripting, recording organisation, content planning, caption writing, publishing, and cross-platform distribution. The client does not need to manage any part of the content operation.
