Podcast Promotion Service
Podcast Promotion Service That Gets Your Show In Front Of Buyers, Not Just Subscribers
A podcast marketing and promotion service built for B2B brands, founders, and funded startups.
We turn every episode into high-retention short-form video and distribute it across LinkedIn, YouTube Shorts, and Instagram Reels.
The goal is not more downloads. It is more of the right people seeing your show, trusting your point of view, and starting a conversation.
B2B SaaS
Funded Startups
VC Firms
PE Firms
Founders & CEOS
Your Podcast Should Reach More Than Your Existing Audience
Most B2B shows market a podcast the same way every week.
Post the episode link. Add a title card. Hope the feed does the rest.
The problem is that an episode link asks a busy buyer to commit an hour before they know if it is worth it. Almost none of them will.
So the show stays inside the audience you already have. The new buyers you actually want never find it.
That is the gap a podcast promotion service should close. Not by posting more often, but by putting the strongest moments of each episode where new buyers already spend their time.
Komet Media takes your finished episodes and turns them into short-form video and distribution that reaches past your subscriber list.
Built For B2B Teams, Not General Podcast Promoters
We are not a creator-style podcast marketing company chasing follower counts.
Komet Media promotes podcasts for companies with a defined buyer, a long sales cycle, and a reason to build authority before a deal starts.
Every promotion decision runs through a B2B lens:
- Which moment in an episode will stop the right buyer
- What that buyer needs to believe before they take a call
- Which platform that clip belongs on
- How often to post so the show stays visible without going quiet
- What business outcome each piece supports, from pipeline to recruiting to deal flow
That is the difference between a podcast that adds noise and a podcast agency for brands that adds conversations.
What Our Podcast Marketing & Promotion Service Includes
We run the promotion side end to end, or plug into the part you need.
A complete repurposing pass: short-form video clips from each episode for LinkedIn, YouTube Shorts, TikTok, and Instagram Reels
Audiograms, quote cards, and carousels built from the same recording
A podcast distribution service that places each asset on the channels your buyers use
Podcast syndication service support so one episode travels across multiple platforms in the right format for each
A podcast upload service layer: publish-ready files packaged for each destination
A consistent posting cadence so the show stays present in the feed
Paid promotion support when you want to put budget behind the strongest clips
If you want to hire a podcast marketer without building an in-house team, this is the service that covers it.
You can also see how we handle the upstream side in our podcast production service.
Who We Promote Podcasts For
For B2B SaaS Teams
Your podcast is a top-of-funnel channel when it is promoted that way.
We turn episodes into clips that explain the problem, show your point of view, and feed inbound demand across the platforms your buyers scroll.
Use cases include:
Founder and customer episodes cut into LinkedIn clips for reach
Category education turned into Shorts that attract new buyers
Episode highlights distributed for both organic and paid pickup
See how we approach B2B SaaS video editing and the podcast repurposing playbook for B2B SaaS.
For Funded Startups
You have momentum worth amplifying and no time to do it manually.
We promote each episode into a steady stream of clips so your brand stays visible while your team stays focused.
Use cases include:
Milestone and fundraising episodes turned into shareable clips
Founder interviews distributed across LinkedIn and YouTube
Back catalogue worked into ongoing promotion and recruiting content
See our work for funded startups and the podcast repurposing playbook for funded startups.
For VC Firms
A promoted podcast builds firm visibility and supports your portfolio at the same time.
We distribute partner and founder conversations into clips that signal thesis, judgment, and access.
Use cases include:
Partner takes and market views promoted as LinkedIn clips
Portfolio founder episodes distributed for both the founder and the firm
Event and panel recordings turned into a clip series
See how we support VC firms and the best podcast repurposing for VCs.
For PE Firms
For institutional fundraising and deal sourcing, visibility has to read as authority.
We promote partner and operating-team episodes into clips that build trust with LPs and operators.
Use cases include:
Sector commentary distributed as thought-leadership clips
Portfolio and platform stories turned into short-form video
Partner episodes promoted across the channels your audience uses
See our approach for private equity and the podcast repurposing playbook for private equity.
For Founders And Executives
Your name carries the brand. Promotion scales your voice without scaling your calendar.
We turn your show into a feed of clips that build personal authority and bring inbound interest to you.
Use cases include:
Founder POV episodes promoted as a recurring clip series
Interview moments distributed across LinkedIn and Shorts
Catalogue mined for fresh clips to post every week
See how we work with founders and executives and the podcast repurposing playbook for founders and CEOs.
Why Promotion Matters In B2B
Your buyers are senior, busy, and skeptical.
They are not searching for your podcast. They are scrolling a feed between meetings.
So the job of promotion is to meet them there with the one moment from your episode that is worth their attention.
A good promotional clip carries one clear idea, a reason to trust the speaker, and a signal of who it is for.
That is what turns a scroll into a listen, and a listen into a sales conversation.
What You Get: One-Off Or Ongoing
You can use Komet Media as a one-time podcast launch service, or as an ongoing podcast management service that handles your promotion every week.
A typical engagement delivers:
Short-form video clips from each episode
Audiograms, quote cards, and carousels for the feed
Distribution across the platforms your buyers use
Show notes and transcripts for discoverability
A consistent, branded look across every asset
Most B2B teams move from a launch push to an ongoing system once they see how far one episode can travel. We can build that thought leadership by repurposing cadence with you.
How Our Podcast Promotion Process Works
A clear process, so you always know what is running and where.
Intake.
We learn your show, your ICP, your goals, and your brand look. You tell us which channels matter most.
Episode review.
We take your finished episodes and find the moments worth promoting.
Clip and asset creation.
We build short-form video, audiograms, and cards from each episode.
Platform variants.
We adapt every asset to the format and spec of each platform you publish on.
Distribution and scheduling.
We package and place each asset on the right channel at the right cadence.
Review and delivery.
You review, we revise, and you get publish-ready files plus support on where each one runs.
Why Teams Choose Komet Media
Plenty of services can post your episode. Fewer decide what is worth promoting.
That judgment is the difference between a clip that gets scrolled past and one that earns a comment from your buyer.
Teams choose us because we:
Work only with B2B brands, so the strategy is built for sales cycles, not vanity metrics
Decide which moments matter to your specific buyer, not just which moments sound good
Repurpose and distribute in one place, so nothing falls between an editor and a poster
Keep one consistent brand look across every episode and clip
Treat your podcast as a content system, not a single file
We are a full service podcast promotion agency, which means you do not have to stitch together a clipper, a designer, and a distribution team to get a finished result.
Built From Content You Already Have
You do not need to record more. You need to market what you already publish.
A podcast marketing service should work from the assets your team already produces:
- Recorded podcast episodes, audio or video podcast
- Founder and guest interviews
- Webinars and live sessions
- Conference talks, panels, and fireside chats
- Your back catalogue of past episodes
If you record video, we can also handle the YouTube video editing side so your promotion looks right on every platform.
One Episode, Many Channels
A single episode is not one post. It is a promotion campaign.
From one recording, we can produce and distribute:
Multiple short-form clips for LinkedIn, Shorts, and Reels
YouTube Shorts from the same conversation
Show notes and a full transcript for search and discovery
See exactly how one episode becomes ten pieces of content and how this fits a full B2B podcast repurposing system.
Work with Komet Media
Turn Every Episode Into Reach That Matters
Stop letting your best conversations stay inside your existing audience.
Komet Media repurposes and distributes your show into short-form video that reaches new buyers and builds authority.
Success Stories
We love the work. We have gone “viral”. With over 750,000+ views on one of the shorts.
Before we would only have about a few hundred views if that.
We have over 600 new subscribers, and this has impressed our investors and board .
Ariana Faustini
Head of Global Marketing Golioth.io
Our videos got Walden Catalyst ventures ~200,000+ views on Youtube Shorts
I have loved working with Komet Media on my podcast.
It's honestly the only way I can imagine doing this type of content and being able to not just create a show that goes out into Spotify and Apple, but be able to create a web of content that comes off of that every single week that I can post across social media and deliver that content to my audience.
I would highly recommend if you are looking to use video content across your different channels and across different mediums that you would check out Komet media to be able to do that for you and your business.
Justin Simon
Founder Distribution First
Dont take our word for it.
Trust our customers
Komet Media is our Ace in the hole. They took our production value way up.
They’re super responsive and they implement feedback on the fly. Since posting our clips on socials we’ve seen a massive uptick in our engagement which has resulted in a ton more podcast episodes. It's really that flywheel effect that we intend to keep on going.
Signing Komet Media has been like taking a rocket ship to the moon. If you’re considering them, buckle in & prepare for take-off.
Austin Beveridge
Head of Marketing @ Arc Technologies
Komet Media, a great asset to the team! From the very beginning their level of service and process to collaborate was top notch. Overall I applaud them on their adaptability, correspondence, work ethic and quality of output.
Jess Olarte
Marketing Strategist @ Faethm AI
You all are AWESOME. We were testing multiple vendors this first month to see what the output was like. You knocked it out of the park! Design, timing, responsiveness! Thank you :)
Emily Mireault
Marketing @ Nectar
Most podcast editors don’t take the time to understand the content. You basically have to hand hold them through the edit. We were not looking for another editing agency who would keep asking us what to clip or what’s important. That’s exactly why we went with the Komet Media team.
They took ownership of the project, took the time to research and understand the content, basically bringing a lot of value to the table. They've done great work with our L&D Cafe podcast & MochaSips podcast.
For us personally, they've made it easy to consistently churn out podcasts because we know we just have to send it to them and they'll take care of everything else.
Pranav Kale
Marketing Storyteller and Strategist,
iMocha
Komet Media is our Ace in the hole. They took our production value way up.
They’re super responsive and they implement feedback on the fly. Since posting our clips on socials we’ve seen a massive uptick in our engagement which has resulted in a ton more podcast episodes. It's really that flywheel effect that we intend to keep on going.
Signing Komet Media has been like taking a rocket ship to the moon. If you’re considering them, buckle in & prepare for take-off.
Austin Beveridge
Head of Marketing @ Arc Technologies
You all are AWESOME. We were testing multiple vendors this first month to see what the output was like. You knocked it out of the park! Design, timing, responsiveness! Thank you :)
Emily Mireault
Marketing @ Nectar
Komet Media, a great asset to the team! From the very beginning their level of service and process to collaborate was top notch. Overall I applaud them on their adaptability, correspondence, work ethic and quality of output.
Jess Olarte
Marketing Strategist @ Faethm AI
Komet created a set of videos for Swayable to use across our marketing and content efforts. The team is incredibly fast, responsive, and professional when it comes to video delivery. Our team loves the content as well!
Michelle Wiles
Marketing @ Swayable
Most podcast editors don’t take the time to understand the content. You basically have to hand hold them through the edit. We were not looking for another editing agency who would keep asking us what to clip or what’s important. That’s exactly why we went with the Komet Media team.
They took ownership of the project, took the time to research and understand the content, basically bringing a lot of value to the table. They've done great work with our L&D Cafe podcast & MochaSips podcast.
For us personally, they've made it easy to consistently churn out podcasts because we know we just have to send it to them and they'll take care of everything else.
Pranav Kale
Marketing Storyteller and
Strategist @ iMocha
FAQs
Podcast Production Service FAQs
What does your podcast promotion service include?
Repurposing each episode into short-form video, audiograms, and cards, then distributing those assets across the channels your buyers use. You can take the full service or just the parts you need.
Are you a full service podcast marketing agency?
Yes. We repurpose, package, and distribute in one place, so you can hire a single podcast promotion company instead of managing separate vendors for clipping, design, and posting.
Can I use you as a podcast launch service for a new show?
Yes. We can run a focused promotion push around a launch, then move into an ongoing cadence once the show is live.
Do you offer podcast guest booking?
Our service focuses on promotion, distribution, and repurposing rather than running a guest-booking desk. Strong, well-promoted episodes do make a show more attractive to future guests and sponsors. If landing guests is a priority, tell us your goal and we will scope what we can support. In the meantime, see our tutorials on how to get podcast guests and how to find podcast sponsors.
How does your podcast distribution service work?
We adapt each asset to the format and spec of every platform, then place it on the channels you choose at a consistent cadence. This is also where podcast syndication comes in, so one episode shows up across multiple platforms in the right shape for each.
Do you only work with B2B brands?
Yes. We promote podcasts for B2B SaaS, funded startups, VC firms, PE firms, founders, and executives. We do not take on consumer or creator-style shows.
How many clips can I get from one episode?
That depends on the episode, but one conversation usually holds several moments worth promoting. Here is how we think about how many clips you can get from one podcast.
Can you promote my existing back catalogue?
Yes. Past episodes are some of the easiest content to repurpose and distribute. We can pull fresh clips from your catalogue without you recording anything new.
How long does it take to grow a B2B podcast?
It depends on your cadence, your topic, and your distribution. We set realistic expectations rather than promising overnight reach. Here is our view on how long it takes to grow a podcast.
How do I choose the right podcast service?
It comes down to fit with your buyer and how much of the process you need covered. We put together a guide on how to choose a podcast service, and you can read more in our podcast editing FAQ.
How do we get started?
Start with a book a demo call to talk through your show and channels.
