Your competitors are already using AI to script videos. The difference between viral and invisible? The prompt. According to the Wyzowl State of Video Marketing Report, 65% of B2B buyers watch at least one video before making a purchase decision. And yet, most SaaS founders and marketing teams are still winging their scripts in a Google Doc the night before a shoot or outsourcing to freelancers who don't understand their product. The result? Videos that look polished but convert nobody. These 10 Claude B2B video prompts change that, for good.

TL;DR

• Most B2B video scripts fail because of structure, not production quality.
• These 10 Claude B2B video prompts apply the PAS framework, engineer retention, match platform behavior, and build in objection handling.
• Running all 10 in sequence takes a video from brief to camera-ready in under 30 minutes.
• The prompts compound over time when you feed real performance data back into Claude.

Why Most B2B Video Scripts Fail Before the Camera Turns On

The real problem isn't your lighting, thumbnail, or production budget. It's the script. Specifically, the structure. Most video scripts are written like blog posts read aloud: linear, passive, and built for a reader's eyes rather than a viewer's attention span. Video is a retention game. 55% of viewers are lost by the 60-second mark, and viewers make their decision to stay or leave within an average window of just 8 seconds.

YouTube's algorithm rewards watch time, LinkedIn ranks native video by completion rate, and TikTok surfaces content based on replays. Every platform punishes you the moment someone clicks away. The deeper problem for SaaS and B2B teams: you're subject-matter experts, not scriptwriters. You know your product cold, but translating that knowledge into a 90-second script that keeps someone watching, builds trust, and moves them toward a demo is a completely different skill set.

Recent surveys by Wistia show that 61% of companies struggle with time and bandwidth when it comes to video production. This is exactly where Claude becomes a serious asset. With the right prompt, Claude doesn't just write words. It becomes a trained scriptwriter who knows your audience, your format, your brand voice, and your conversion goal before typing a single line. The 10 Claude B2B video prompts below are the system we use at Komet Media to take B2B founders from blank page to camera-ready script without the guesswork.

Here's what changes when you use this system:

How to Use Claude to Write a B2B Video Script: Prompts 1–3 (Strategy, Hook, Structure)

These first three prompts are the foundation. Skip any one of them and the whole script suffers.

Prompt 1: Define Your Video's Strategic Core

Tell Claude the business objective, not just the topic. Most people ask AI to "write a script about X." That's like asking an architect to build a house without telling them how many people will live in it. Claude needs context to produce strategy-grade output.

```

Act as a senior video content strategist with 10+ years of experience for a B2B SaaS brand.

My target audience is [INSERT AUDIENCE].

My video goal is [INSERT GOAL, e.g., "drive demo bookings for our analytics platform"].

The platform is [e.g., LinkedIn / YouTube / Instagram Reels].

The video length is [e.g., 60 to 90 seconds].

Before writing anything, give me:

• The ONE key message this video should land
• The viewer's emotional state before watching (pain/frustration)
• The desired emotional state after watching (clarity/confidence)
• The #1 objection this video must address
• The ideal CTA for this stage of the buyer journey ```

Output this first, confirm alignment, then feed it into Prompt 2. This is the director's brief that makes every downstream Claude B2B video prompt 10x smarter.

Prompt 2: Write a Pattern-Interrupting Hook (The First 8 Seconds)

YouTube says the first 15 seconds can make or break your entire video. If those first seconds are weak, people will leave in droves, destroying your audience retention.

```

Write 5 different opening hooks for a video about [TOPIC] targeting [AUDIENCE].

Use these 5 hook formats, one each:

• Contrarian statement ("Everyone tells you X, but that's wrong")
• Surprising statistic (make it feel urgent and specific)
• Direct pain call-out ("If you're a [role] struggling with [pain]...")
• Bold prediction ("In the next 18 months, [industry shift]...")
• Micro-story opening (first-person, 2 sentences max) Each hook must be under 20 words. Rate each one 1 to 10 for scroll-stop power and explain why. ```

Ask Claude to rate its own output, it self-audits and improves quality significantly. Never use just one hook. Test two, track completion rates, and iterate. The contrarian hook consistently outperforms on LinkedIn for B2B audiences.

Prompt 3: Build a Retention-Optimized Script Structure

```

Using the Problem-Agitate-Solve (PAS) framework, write a [LENGTH]-second video script

for [PLATFORM] on the topic: [TOPIC].

Audience: [AUDIENCE] | Tone: [e.g., direct, conversational, confident, not corporate]

CTA at the end: [e.g., "Book a free 20-minute strategy call"]

Structure it as:

• Hook (0 to 8 sec): Pattern interrupt or contrarian take
• Problem (8 to 20 sec): Name the pain
• Agitation (20 to 40 sec): Make the cost of inaction real
• Solve (40 to 70 sec): Present the solution clearly
• CTA (last 10 sec): One action, zero friction Add [B-ROLL NOTE] markers where visual cuts or transitions should happen. ```

Claude Prompt Examples for B2B Voice, Platform, and SEO (Prompts 4–6)

Once you have a solid structure, these three prompts make it sound like you, work on every platform, and rank on YouTube.

Prompt 4: Train Claude on Your Voice

The number one complaint marketers have with AI scripts is "It doesn't sound like us." That's a prompt problem, not an AI problem. Claude can mirror your brand voice with remarkable accuracy when shown examples.

```

I'm going to give you 3 examples of how we communicate.

Study the tone, vocabulary, sentence length, and personality.

Example 1: [PASTE A PARAGRAPH FROM YOUR BEST PERFORMING CONTENT]

Example 2: [PASTE A SECOND EXAMPLE]

Example 3: [PASTE A THIRD EXAMPLE]

Now describe our brand voice in 5 bullet points. Then rewrite this draft script using our voice:

[PASTE DRAFT SCRIPT OR KEY POINTS]

```

Feed Claude your best LinkedIn posts, emails, or sales call transcripts. Save the output as a brand voice document and reuse it as a prefix for every future script prompt. For teams doing ongoing video marketing at scale, this document is the difference between consistent and scattershot output.

Prompt 5: Write Platform-Specific Script Variations

A 90-second LinkedIn video is a completely different beast from a 60-second Instagram Reel or a 10-minute YouTube explainer. Most teams write one script and trim it, which is why repurposed content underperforms.

```

Take this core video script and rewrite it for 3 different platforms:

Core script: [PASTE SCRIPT]

For each platform version, adapt:

• LinkedIn (90 sec): Professional, insight-led, ends with a question to drive comments
• Instagram Reels (30 sec): Fast-paced, visual hook in first frame, strong on-screen text assumed
• YouTube (2 to 3 min): Depth-first, includes a re-engagement hook at the 45-second mark, ends with a subscriber CTA Maintain the core message but change structure, pace, and CTAs for each platform's algorithm and audience behavior. ```

This one prompt saves 3 to 4 hours of manual adaptation per video. It's also the foundation of an effective content repurposing workflow for teams producing content from webinars and podcasts.

Once the script is adapted for each platform, the next challenge is turning those versions into finished videos. This is where tools like invideo agent can help bridge the gap between writing and production by helping creators move from scripts and creative direction to scenes, shots, and edited videos without rebuilding the workflow from scratch.

Prompt 6: Integrate SEO Keywords Naturally

For YouTube and long-form video, the spoken script is transcribed and indexed.

Videos with a clear value proposition stated within the first 15 seconds see an 18% higher retention at the 1-minute mark compared to videos without one.

Getting your keywords in early, spoken naturally, gives you a real SEO edge.

```

Rewrite the script so:

• The primary keyword appears in the first 30 seconds of speech
• Secondary keywords are distributed across the middle sections
• Language remains conversational and natural, not stuffed
• Suggest 2 places to add keyword-rich chapter titles if this will be on YouTube ```

YouTube timestamps (chapter titles) are a hidden SEO lever, they appear as independent search results. Never force keywords into hooks. The body is where SEO lives.

Best Practices for Prompting Claude: Objections, CTAs, and Storytelling (Prompts 7–9)

This is where the system separates from anything a generic prompt list delivers.

Prompt 7: Write Objection-Handling Segments Into the Script

Your viewer is a skeptical B2B buyer. The moment they hear a claim, their internal critic fires. A script that pre-empts that objection keeps them watching and builds extraordinary trust.

```

My video makes the following key claims:

Claim 1: [e.g., "You can produce a high-quality video script in 20 minutes using AI"]

Claim 2: [e.g., "AI-generated scripts can match your brand voice"]

Claim 3: [e.g., "Video outperforms text content for SaaS demos"]

For each claim, identify the most likely viewer objection, then write a 2 to 3 sentence

script segment that:

• Acknowledges the objection directly ("Now you might be thinking...")
• Reframes it with a specific example or data point
• Transitions naturally back to the main narrative Integrate these segments into the appropriate points of this script: [PASTE SCRIPT] ```

B2B audiences in particular respond to objection acknowledgment. It signals expertise, not defensiveness.

93% of video marketers say video has helped increase user understanding of their product or service, for B2B companies selling complex solutions, this is one of the most important data points in the entire category.

Prompt 8: Write a CTA That Converts

"Visit our website" is not a CTA. It's a graveyard. A video CTA needs to be specific, benefit-led, and matched to where the viewer is in their buying journey.

```

Write 5 different CTAs for the end of a video targeting [AUDIENCE] at the [TOP/MIDDLE/BOTTOM] of funnel.

The offer is: [e.g., "a free 20-minute video strategy audit call"]

The platform is: [e.g., LinkedIn]

The video topic is: [TOPIC]

For each CTA, specify:

• The exact words to say on camera
• The on-screen text overlay to display simultaneously
• The emotional trigger being used (curiosity / urgency / social proof / reciprocity)
• Whether this CTA is better suited to warm or cold audiences Rate each CTA 1 to 10 for likely conversion and explain the reasoning. ```

The on-screen text overlay instruction is critical. CTAs work better when spoken and shown simultaneously.

Only 16% of viewers, on average, reach the final 10 seconds of a video. This highlights the need for strong CTAs placed earlier in the script, or highly compelling reasons for viewers to stay until the very end.

Top-of-funnel CTAs should offer value first, not pitch first.

Prompt 9: Add Storytelling and Analogies That Make Complex Ideas Stick

SaaS products are often abstract: "AI-powered analytics," "workflow automation," "dynamic segmentation." These phrases mean nothing to a cold viewer. Analogies and micro-stories make the abstract concrete.

```

My video script explains [COMPLEX CONCEPT OR PRODUCT FEATURE].

The current explanation is: [PASTE DRY EXPLANATION]

Rewrite this section using:

• A relatable analogy (compare it to something from everyday life)
• A 3-sentence mini customer story (before/after format, "a SaaS founder we worked with...")
• A visual metaphor that could be illustrated on screen with simple animation or B-roll Keep the rewrite under 60 seconds of spoken dialogue. Tone: confident and human, not generic AI and academic. ```

The before/after customer story format activates empathy. Viewers see themselves in the story. Visual metaphors in the script also brief your editor without needing a separate creative brief.

How to Build a Performance Feedback Loop With Claude (Prompt 10)

This is the most advanced and most underused capability in the entire system. It's what turns Claude from a one-time tool into a compounding creative asset.

Prompt 10: Feed Real Performance Data Back In

```

I'm giving you performance data from my last 3 videos.

Your job is to analyze what worked, what didn't, and rewrite the underperforming sections.

Video 1: [TITLE]

• Average view duration: [e.g., 42 seconds out of 90]
• Biggest drop-off point: [e.g., 28 seconds]
• Top comment theme: [e.g., "loved the hook but lost interest after the product section"] Video 2: [TITLE], same format Video 3: [TITLE], same format

Based on this data:

• Identify 3 patterns causing drop-off
• Suggest structural changes for my next script
• Rewrite the underperforming section from Video 1 using what you've learned
• Give me a retention-optimization checklist I can apply to every script going forward ```

Videos with greater than 65% first-minute retention correlate with 58% higher average view duration overall.

Feeding drop-off timestamps back into Claude allows the AI to self-correct and write increasingly higher-retention scripts over time. Drop-off timestamps are available in YouTube Studio and LinkedIn Video Analytics. Run this prompt quarterly as a content performance audit. Each video makes the next one better, this is compound interest for B2B video content.

The Complete 10-Prompt Workflow for Every New Video

Run these Claude B2B video prompts in this order for every new video:

• Strategic Core: Define the objective before writing a single word.
• Hook Generation: Create 5 hook options, pick the strongest.
• PAS Script Structure: Build the full skeleton with B-roll notes.
• Brand Voice: Rewrite in your tone using examples.
• Platform Variations: Adapt for LinkedIn, YouTube, and Reels.
• SEO Integration: Weave keywords naturally into speech.
• Objection Handling: Pre-empt skepticism mid-script.
• CTA Engineering: Write CTAs that match funnel stage.
• Storytelling Layer: Add analogies and mini case studies.
• Performance Loop: Feed data back in, improve every batch.

One important note before you run these: Claude B2B video prompts don't fix bad strategy. If you don't know your ICP's top three objections, no prompt will save your script. If you don't know whether your video is top-of-funnel awareness or bottom-of-funnel conversion, you'll write beautiful, useless content. The teams scaling on video aren't just prompting better. They're thinking in video systems. Each script is part of a sequence. Each video has one job. Every CTA feeds the next stage.

If you're turning long-form assets like podcasts or webinars into short-form video, these Claude B2B video prompts integrate directly into your content repurposing workflow and cut production time dramatically.

Conclusion

The script is the leverage point. Most SaaS founders and marketers invest heavily in cameras, editors, and distribution and almost nothing in the script. That's backwards.

• The 10 Claude B2B video prompts above give you a systematic way to produce scripts that would cost $500 to $2,000 per piece to outsource, in a fraction of the time.
• Run them in sequence for every new video; mix and match for rewrites.
• Feed performance data back into Prompt 10 quarterly to compound the quality of every future script.
• Strategy still comes first, Claude is the execution layer, not the thinking layer.

If your videos aren't generating pipeline, the problem is almost certainly the script. Book a free Video Strategy Call with Komet Media and we'll audit your last three videos, identify exactly where you're losing viewers, and show you the script system we use for B2B founders and creators.

Frequently Asked Questions

Q1: What are Claude B2B video prompts and why do they work better than generic AI prompts?

Claude B2B video prompts are structured inputs that give Anthropic's Claude model the audience context, format, business goal, and brand voice it needs to write conversion-focused scripts. Generic prompts produce generic output. These prompts treat Claude as a trained scriptwriter, not a text generator, which is why the output is immediately usable.

Q2: How long does it actually take to write a B2B video script using these 10 prompts?

Running all 10 prompts in sequence from strategic brief through to a platform-adapted, CTA-engineered, objection-handled script takes under 30 minutes once you have your brand voice document saved. Compare that to the typical 2 to 4 hours most teams spend wrestling with a Google Doc.

Q3: Do these Claude prompts work for explainer videos, not just thought leadership content?

Yes. The PAS framework in Prompt 3 and the storytelling layer in Prompt 9 are specifically designed for explainer video production. They replace jargon-heavy product descriptions with analogies, before/after mini stories, and visual metaphors that make abstract SaaS features concrete for cold viewers.

Q4: How is Claude different from ChatGPT for writing B2B video scripts?

Claude handles longer context windows and follows structured multi-step instructions more consistently, which matters when you're chaining prompts like these across a full scripting workflow. The brand voice training in Prompt 4 in particular produces more tonally consistent output in Claude when given multiple examples.

Q5: What performance data should I feed into Prompt 10?

Pull average view duration, the biggest single drop-off timestamp, and top comment themes from YouTube Studio or LinkedIn Video Analytics. Three videos is enough to identify structural patterns. Run this analysis quarterly to continuously improve script retention without starting from scratch.

Q6: Can I use these Claude B2B video prompts if I don't have an existing content library?

Absolutely. Prompts 1 through 9 build a complete script from scratch. Prompt 4 only requires three examples of how you communicate, that can be a LinkedIn post, a sales email, or even a transcript from a discovery call. You don't need a content library to get started; you just need a clear ICP and a specific video goal.

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